Calipso
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branding
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Client:
'Kometa' LLP is a pioneer in the Kazakhstan market, a producer of environmentally friendly drinking water 'Calipso' since 1997.
Task:
To rebrand one of the oldest drinking water brands in the country. It was necessary to modernize the visual image, make it more dynamic and attractive to a new audience, without losing the recognition and trust that the brand had accumulated over decades.
Solution:
We developed an evolutionary design that retained the key elements of the old style but gave them a modern sound.
Result:
'Calipso' received a fresh and modern image that fully corresponds to its status as a market leader. The rebranding allowed the brand not only to strengthen its position but also to attract a new, younger audience, while retaining the loyalty of old fans.