branding
Dobryna Bread: Redesign Returning to Origins
About the Client
Dobryna Bread is a producer of artisanal whole-grain bread with a rich history
The Task
The existing brand visual needed updating to attract a younger audience
The Solution
We decided to move away from modern minimalist trends and create a warm, authentic image
1. Logo:
At the center of the new logo is a symbolic image combining tradition and modernity. A wheat ear intertwines with Russian ornament, creating a recognizable mark.
2. Packaging Design:
The label design is built on a simple and clear structure: large product name, appetizing illustration, and natural colors emphasizing organic qualities.
Result:
'Dobryna Bread' received a cohesive and emotionally charged image that inspires trust and is associated with home comfort and quality.