EcoMilk: SMM Concept Development
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branding
LOGO
Client:
EcoMilk is a dairy producer focused on naturalness and quality.
Task:
To develop a visual design concept for the brand's social media (SMM).
Solution:
We based our work on the existing logo and brand colors.
1. Design System for SMM:
We developed a modular system of templates for posts and stories. The key element became the signature 'milky' pattern and a clear structure.
2. Color Coding:
For navigation, we introduced unique colors for each product category.
3. Icons and Graphics:
For the design of highlights (Stories), we created a series of icons in the brand's style.
Result:
EcoMilk received a complete and flexible SMM strategy and visual concept, which allowed the brand to communicate with its audience in a modern and vibrant language.