Harris Corporation: Identity Paving the Way to Efficiency
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branding
LOGO
website
Client:
Harris Corporation L.P. is a consulting company specializing in optimizing logistics processes in the railway transportation sector.
Task:
To develop a logo and corporate identity from scratch for a B2B company.
Solution:
We developed an identity built on the symbols of movement, structure, and reliability.
1. Logo:
The basis of the sign is an 'H' monogram enclosed in a diamond shape, made of simple elements—arrows pointing up, down, left, and right.
2. Typography and Color Palette:
A massive and stable grotesque font was chosen for the company name. The color palette is built on a combination of deep black, pure white, and an accent of ochre-gold.
Result:
Harris Corporation received a solid and professional identity.