HTP: Branding for Kyrgyzstan's IT Ecosystem
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branding
LOGO
Client:
High Technology Park of the Kyrgyz Republic (High Technology Park)
Task:
A comprehensive rebranding: to create a new, dynamic, and technological identity that would speak the same language as the international IT community.
Solution:
We developed a holistic and flexible design system, understandable to anyone in the tech world.
1. Logo and Key Visual:
The new logo is based on the abbreviation HTP, stylized as the beginning of a browser address bar—htp://.
2. Design System and Patterns:
The logo became the starting point for creating a dynamic visual system.
3. Mascot 'Birdie':
To make communication more friendly, we created a mascot—an energetic and curious little bird.
Result:
The High Technology Park received a modern, technological, and multi-layered identity that fully corresponds to its mission and ambitions.